There are a lot of best marketing automation tools available in the market. But to select the best, you have to read reliable review sites and blogs. These details will assist you to choose the right tool according to your requirements.
Marketing automation is the next big thing for brands and agencies as it helps to automate much of the manual work involved in marketing. Nowadays, many small businesses are looking towards automation tools to help them grow their business. This article lists the top email marketing automation tools that you can use for your business.
- EngageBay
- Omnisend
- Hubspot
- Retainful
- ActiveCampaign
- SalesHandy
- ConvertKit
- Mailchimp
- GoZen Growth
- Outfunnel
EngageBay
EngageBay is an all-in-one marketing, sales and service CRM solution for growing businesses to acquire, engage and nurture web visitors to happy customers. It offers a complete marketing automation solution for small businesses to automate their process for building and retaining audiences.
Some Features:
- Workflow automation
- Easy to use visual builder for landing pages, lead forms, email templates etc.,
- Drip Campaigns – Email broadcast, email sequence, bulk emails
- Automated & predictive lead score
- Customer segmentation & personalization
- Advance prospect Tracking ( contact source, behaviour and more )
Pricing:
EngageBay comes with free and paid plans. The paid plan starts from $14.99 per user per month
Pros:
- Affordable all-in-one marketing, sales and customer service automation platform
- Created mainly for SMBs
- simplified pricing plans with a free plan
- User-friendly and instant customer support
Cons:
- Can offer more templates
- Need some optimization in contact management
- Need improvement on social post automation
Omnisend
Omnisend is a another great solution for small to mid-size e-commerce companies with high growth potential. It is easy to use and includes everything you need to expand sales, no matter the scale of your business. Send targeted emails and push messages, improve conversion, grow revenue, and provide personalized customer experiences for every journey.
Some Features:
- Personalizing emails
- Email & Page builder with drag and drop editor
- Dynamic discount code with unique coupons
- Automation splits
- Customer behavior analytics
- Popups & Forms
Pricing:
Omnisend offers free plan, its paid plan starts from $16
Pros:
- Pre-built automation workflows
- Easy integration with Shopify
- Ease of reporting and analytics
Cons:
- Setting up a contact list little bit time consuming
- Price little bit high for scaling business
- Restrictions to customize the template
Hubspot
Hubspot’s marketing automation software is engineered to maximize messages, automation, and scale – empowering companies to grow their business based on lead acquisition and satisfaction.
Some Features:
- Live Chat
- Prospect tracking and analyzing
- Lead scoring and personalized campaign management
- Email drip campaigns
Pricing:
Hubspot offers basic features at free plan. Paid plan starts at $50/month
Pros:
- Easy to integrate
- Easy to use the visual editor
- Powerful segmentation
Cons:
- Expensive
- Lack of A/B testing
- Pay for additional technical support
Retainful
When you run an e-commerce store and looking for an automation tool? Then Retainful is the best option. This is an end-to-end email marketing automation tool that can help you recover Abandoned carts, send Next order coupons & drive repeated sales in your store.
Some Features:
- Automated follow-up emails (Thank, Welcome & Win-back customers)
- Setup referral program to increase WOM sales
- Pre-built automation workflows & Email templates
- Customer journey builder & Analytics
- Drag & Drop email editor
Pricing:
Retainful offers the free-forever option. Paid plan starts at $19/month
Pros:
- Opt for Eommmerce store owners
- Easy to use
- Good customer support
Cons:
- Built for eCommerce store owners
- Can include more templates
ActiveCampaign
ActiveCampaign’s email automation software helps small businesses and ecommerce companies create customized campaigns around their goals, whether it’s more sales, repeat purchases, or customer loyalty.
Some Features:
- Powerful prospect segmentation & personalization
- Campaign scheduling & Management
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Capture Distribution
Pricing:
ActiveCampaign price starts from $15/month
Pros:
- Easy to use automation builder
- Integrated sales and marketing platform
- Easy to migrate from existing software you used
Cons:
- The learning curve is a little bit difficult for beginners
- The price will grow higher when number of contacts increase
SalesHandy
SalesHandy is another easy to use and simple Email Marketing Automation tool. Which helps you to build sustainable relationships with your customers. Its intuitive platform will help you to go from setting up your first campaign to analyzing your results and optimizing the rest of your workflow.
Some Features:
- Email Tracking for Gmail & Outlook
- Auto Followups
- Prospect finder for cold outreach
- A/B testing for better conversion
Pricing:
They offer price in two different manner
For Cold Emaiingl – starts at $25/month
For Email Tracking – starts at $9/month
Pros:
- Free to use email tacking tool
- Simple and easy to use
Cons:
- There is no free option in cold emailing
ConvertKit
ConvertKit is an email marketing platform for podcasters, YouTubers, and other digital creators. The service is used by more than 10,000 creators who collectively send over 100 million emails each month to their subscribers.
Some Features:
- Easy Integration
- Subscriber tagging
- Automated funnels
- Audinece segmentation
- Audience survey
Pricing:
Free upto 300 subscribers with basic features. Plan starts from $15/month
Pros:
- Simple automation rules
- Industry leading integration partners
- No charge for duplicate subscribers
Cons:
- Limited AB testing
- Less template customization
MailChimp
As we all already know Mailchimp is the largest marketing automation platform, it helps you grow your business by providing you with all of the tools needed to create, automate and send custom marketing emails in one simple platform.
Some Features:
- Bulk email sending
- Automated email responses
- A/B Testing
- User role and access management
Pricing:
It offers all the basic features for free. Paid plan starts from $9.99/month
Pros:
- Generous freemium plan
- Easy to use
- Clean interface and template editor
- Can import email templates
Cons:
- Subscription plans are high
- Basic email template designs
GoZen Growth
GoZen growth is an upcoming email marketing platform that offers a wide range of features at a great price. It helps users create goal-based email marketing campaigns with comparatively high success rates. Engaging user experience is the most significant advantage of this tool.
Some Features:
- Email personalization
- Customizable email templates
- Drag and drop editor
- Available team features
Pricing:
Free plan includes unlimited contacts with 11000 emails per month. The basic paid plan starts from $9 per month.
Pros:
- Advanced features under free plan
- Email list building is easy with pre built popups
Cons:
- New to industry
Outfunnel
Outfunnel is one of the finest marketing automation platform in this list. One-click automated email campaigns that you can use in tandem with your existing CRM to generate more leads and sales.
Some Features:
- Automatic lead scoring
- Web tracking on leads
- Email marketing sync with the CRM
- Connect your marketing data with sales data using app connector
Pricing:
Offer free 14 day trial, paid plan starts from $6/month
Pros:
- Syncs CRM data
- Unified lead score
- Task automation
- Great customer service
Cons:
- The learning curve is a bit difficult
- Limited functionality compared to other Software
Author Bio:
Divya is a marketer, nature lover, and minimalist. As of now working as a Marketing Manager with Ekahal. She is the founder & author of Unfiedist. She always follows 3 principles in life “happy with what you have”, “Respect everyone’s thoughts”, and “Avoid comparison”
