Scale Your WordPress Website Like VIBE.com: A Publisher's Guide to Content Operations
Learn how a major publisher uses WordPress to serve millions of readers while maintaining performance and user experience.
Our Speakers
Jeremy Fremont
Director of Business Development
Jeremy Fremont is a digital solutions expert with over 15 years of experience helping both Fortune 500 companies and emerging startups build and grow their online presence. His expertise lies in the intersection of technology, content & business processes, making him qualified to analyze industry trends and shifts. Jeremy’s background in web design, development & performance optimization for various platforms gives him valuable insights into the technical challenges faced by enterprise publishers. His passion for creating value through digital innovation and his experience in eCommerce and accessibility provide him with an understanding of the digital publishing landscape.
Vahe Arabian
Founder and Editor in Chief
Vahe Arabian is the founder of State of Digital Publishing, bringing over 15 years of expertise in digital media publishing and SEO to the table. As a seasoned consultant, Vahe specializes in helping publishers optimize their online platforms for improved performance, user engagement, and revenue growth. His data-driven approach to content strategy and SEO has assisted numerous enterprise-level publishers in navigating the ever-changing digital landscape. Vahe’s insights are informed by his deep understanding of sustainable business models for digital media and his hands-on experience with search engine optimization, information architecture, and editorial operations.
Watch Session
In this episode, Vahe Arabian and Jeremy Fremont analyze VIBE.com's WordPress implementation and content strategy. They examine how VIBE.com manages high-volume content publishing while maintaining site performance. The co-hosts break down the technical architecture, content operations, and strategic decisions that help VIBE.com serve millions of readers effectively.
Key Lessons from VIBE.com's Content Strategy Success
A breakdown of enterprise WordPress architecture and content operations that drive audience growth.
Content Strategy & Architecture
VIBE.com runs a network of 900+ authors while maintaining consistent quality across all content. Their strategic mix of original reporting and curated content creates a sustainable publishing model that scales effectively without compromising standards.
Multi-Site Network Optimization
The technical infrastructure behind VIBE.com's integration with Penske Media Corporation shows how WordPress can power multiple high-traffic sites. Their cross-promotion system connects related content across sites, multiplying traffic, engagement.
Taxonomy & Site Structure
A sophisticated category system organizes decades of content into easily accessible sections. VIBE.com's advanced tagging structure connects related articles automatically, helping readers find relevant content and keeping them engaged longer.
Image Management & Performance
VIBE.com handles massive photo galleries without slowing down their site. Their image optimization system maintains visual quality while ensuring fast page loads - crucial for a media site serving millions of monthly visitors.
Search Functionality
The custom WordPress search system filters results instantly by author, category, and topic. This advanced implementation helps readers find exactly what they're looking for across thousands of articles and media items.
Content Migration Strategy
VIBE.com successfully moved years of print magazine content to their digital platform. Their system preserves historical content while seamlessly integrating with new articles, creating a valuable archive that drives consistent traffic.