See how Multidots tackled the challenge of migrating a complex publishing network to WordPress while creating a centralized editorial system.
CTO & Co-founder
Aslam is the Co-Founder and CTO of Multidots Inc and loves solving complex problems through out-of-the-box approaches. Aslam has more than a decade of experience working with enterprise customers and providing WordPress based solutions. With a team of more than 100 developers, Aslam has experience working with large development teams.
Aslam Multani breaks down how Multidots helped Ask Media Group escape their outdated CMS and move to WordPress. This session covers their migration strategy for 50,000+ articles, the custom solutions they built for editorial workflows, and the performance optimizations that created a faster, more flexible publishing platform.
Learn the technical strategies and workflow solutions that helped Ask Media Group.
WordPress multisite installations allowed Ask Media Group to host all 11 brand websites on a single code instance with shared plugins, while maintaining distinct layouts and themes for each brand.
The custom unified dashboard enabled Ask Media Group's editorial team to manage content across all 11 websites, with site-specific content approval workflows and revision comparison tools.
Using WordPress CLI scripts, the team migrated 50,000+ posts and associated media with minimal downtime through multiple migration rounds, maintaining all content relationships and transforming legacy HTML to Gutenberg blocks.
Site-specific and shared Gutenberg blocks reduced publishing time by 40%, with reusable block patterns allowing editors to quickly deploy standardized content layouts across multiple brands.
The custom slot-based ad management system gave administrators control over device-specific ad placements across different templates, with the flexibility to customize each brand's strategy.
Object caching for complex queries, WordPress VIP's CDN implementation, and on-the-fly image resizing contributed to a 45% performance boost across all migrated websites.