CNN of Kicks and Biggest Encyclopedia of Sneakers Powered by Rest API & Headless WordPress
See how we helped Sneaker News handle 10 million+ monthly page views with Headless WordPress.
Our Speaker
Anil Gupta
CEO & Co-founder
Anil is the CEO and Co-Founder of Multidots, Multicollab, and Dotstore, renowned for helping enterprise brands like PepsiCo, Ask.com, Penguin Random House, and Sirius XM with WordPress publishing. As an Inc. 5000 entrepreneur, he has established a prominent presence in the industry. He’s a respected contributor to the WordPress Enterprise Growth Council and a recognized thought leader at Forbes Technology Council. Anil’s expertise in Enterprise WordPress, Personal Growth, and Mindfulness makes him a sought-after speaker and writer, sharing valuable insights with a broad audience.
Watch Webinar
At BigWP NYC (enterprise WordPress meetup), WordPress VIP invited Anil Gupta to talk about how Multidots leveraged the REST API to help Sneaker News (the “CNN of kicks”) reduce operations time by 65%. Watch Anil’s talk in full to learn more:
Key Lessons from Sneaker News' WordPress Overhaul
Learn how Multidots leveraged the REST API to move data swiftly between several WordPress sites.
Scalable Architecture
The system handles 10 million+ monthly page views and 100-150 new sneaker releases, demonstrating its ability to manage high-traffic websites.
Centralized Data Solution
Multidots created a central repository to store and manage 50,000+ sneaker release records, eliminating data duplication across systems.
REST API Integration
WordPress REST API was used to push data from the central repository to multiple WordPress sites and mobile apps automatically.
Automated Data Collection
Custom scripts were developed to fetch additional sneaker data from third-party sources like eBay and Nike, reducing manual data entry.
Performance Optimization
A lean, custom PHP script was used for the repository to ensure fast API responses and efficient data processing.
Editorial Workflow Improvement
Editors can now update information once in the central repository, automatically syncing changes across all connected platforms.
Behind the Scenes: FAQs on Multidots' Sneaker News Solution
How did Multidots handle syncing comments and ratings across different systems?
Multidots created a new workflow where the central repository pushes data, including comments and ratings, to all connected systems. This ensures consistency across platforms while allowing for system-specific rules.
What technology did Multidots use for the central repository?
Multidots used a lean, object-based PHP script without any framework to minimize overhead on API responses and processing. This approach ensured fast performance for the central repository.
How does the solution handle custom publishing rules for different platforms?
The system incorporates custom rules, allowing specific content (like Jordan-related updates) to be directed to certain apps or websites while excluding others. This flexible approach ensures targeted content distribution.
How does the centralized system benefit the editorial team beyond time savings?
The system provides a simple, one-screen interface for data entry, automates collection of additional data points from third-party sources, and allows for quick, site-wide updates from a single location, significantly simplifying the editorial workflow.
What challenges did Multidots face in implementing this solution?
Key challenges included managing a large dataset, ensuring communication with multiple systems beyond WordPress, automating data updates, and implementing custom rules for different content types and platforms.
What impact did this solution have on Sneaker News' website performance?
The solution maintains high performance while serving over 10 million page views monthly across multiple WordPress setups. The lean architecture ensures that data updates and content delivery happen quickly across all platforms.