Website Redevelopment for a Social Media Intelligence Platform (Owned by News Corp) Improves Page Speed by 53%

About Storyful

Storyful is a premier news and intelligence agency renowned for its expertise in social media content. Founded by Irish journalists, Storyful specializes in verifying and contextualizing social media to deliver timely, accurate news.

Since its acquisition by News Corp in 2013, Storyful has grown globally, serving major media outlets, brands, and communication teams. With an estimated revenue exceeding $23M and a team of around 200+ employees, Storyful remains a leading force in social media news and intelligence.

Goal

• Develop dynamic Gutenberg blocks for the Resources and Blogs modules to be easily manageable and updatable, ensuring they maintain functionality and enhance the user experience.
• Integrate animations and interactive features while preserving high page speed and performance, achieving a balance between visual appeal and optimal user experience.

Solution

• Revamped the website design and functionality while preserving SEO integrity and ensuring high performance throughout the migration process.
• Developed sophisticated dynamic Gutenberg blocks with filter options to streamline the management of Resources and Blogs modules.
• Migrated data into new custom post types such as Resources, Testimonials, and Clients, facilitating easier management and editing of these sections.
• Created a script to efficiently migrate posts from the Classic editor to Gutenberg, ensuring a smooth transition.
• Implemented block settings to embed SalesForce and Mailchimp forms, enhancing form management capabilities.
• Integrated GDPR compliance measures to ensure data protection and privacy.
• Replaced a plugin-based Intercom chatbot management with theme settings to streamline integration and management.
• Designed custom Gutenberg blocks with versatile layouts and styling options for quick and easy section creation. Provided comprehensive editorial settings, including layout adjustments, element visibility, and color customization, allowing for flexible reuse across different pages.
• Replaced old templates with Gutenberg blocks to simplify template management and customization.
• Developed dynamic blocks for managing Resources and Blogs, featuring hide/show elements, color options, post selectors, and drag-and-drop functionality to support various content categories.
• Provided theme settings for managing general website configurations, including GTM scripts, third-party integration keys, and placeholder images.

Results

• Achieved a 53% improvement in page load speed, with the website passing all Core Web Vitals benchmarks.
• Simplified content management through the implementation of advanced Gutenberg blocks, making updates and maintenance more efficient.
• Delivered a visually engaging website with contemporary animations and design elements, enhancing user experience.
• The Home Page Mobile Score increased by approximately 87.76%, while the Home Page Desktop Score increased by about 3.13%.