Mission-Critical Migration from Drupal to WordPress for NAB Show — World’s Largest Broadcasters’ Trade Show
Mission-Critical Migration from Drupal to WordPress for NAB Show — World’s Largest Broadcasters’ Trade Show
NAB Show, produced by the National Association of Broadcasters, needed to migrate their website from Drupal to WordPress and implement new smart workflows before their April 2020 conference. The project aimed to maintain search rankings, handle high traffic, and improve content management efficiency. Detailed planning, leveraging WordPress Gutenberg for design, automating workflows, and hosting on WordPress VIP were key to the successful migration.
About NAB Show
NAB Show, produced by the National Association of Broadcasters, is an annual trade show attracting over 100,000 industry professionals. With a 97-year history, it stands as one of the largest and most influential association trade shows globally. During the conference, the website experiences around 36,000 daily unique visits and approximately 200,000 page views. As the premier advocacy association for America’s broadcasters, NAB advances the interests of radio and television, focusing on innovation, education, and advocacy. The event, with an estimated revenue of $5 million and a team of 45 employees, plays a crucial role in the broadcasting industry.
Goal
- Safeguard current search rankings and online reputation during the migration process to ensure minimal impact on visibility and brand perception.
- Streamline operations by identifying and eliminating redundant workflows, and replacing them with smart, automated workflows to enhance accuracy and efficiency.
- Complete the migration before the mission-critical April 2020 Las Vegas show, ensuring smooth workflow development and execution with the support of a reliable CMS migration expert.
Solution
Our migration experts collaborated with the NAB Show team to document workflows and objectives, leading to a detailed migration plan. The project was divided into milestones with demos for feedback. We conducted customer acceptance testing on the client’s server, deployed WordPress as the CMS using Gutenberg, developed custom plugins, and recommended hosting on WordPress VIP for enhanced performance and security.
Results
The NAB Show website migration project was completed successfully, launching the revamped site three months ahead of the April 2020 conference. The new workflows had significantly improved efficiency, saving time for the convention team.
The migration to WordPress and implementation of best coding standards resulted in a 77.51% improvement in average page load time, enhancing user experience and maintaining the website’s search rankings and online reputation. The NAB Show team was highly satisfied with Multidots’ expertise and timely delivery, continuing to collaborate on future projects.
We all at NAB Show were delighted to work with the Multidots team. They delivered the website on time and absolutely are the Drupal to WordPress migration and Gutenberg experts. Their commitment to quality and service is unprecedented. We are continuing to work on other projects with them.
Dorian Sullivan
100+ Enterprises Trust Multidots
