Seamless Sitecore to WordPress Migration Boosts Site Performance by 62.5% for Global Digital Imaging Leader
Seamless Sitecore to WordPress Migration Boosts Site Performance by 62.5% for Global Digital Imaging Leader
EFI, a global leader in digital imaging, sought to migrate its website from Sitecore to WordPress VIP to improve cost efficiency, user experience, and maintenance processes. The migration was part of a broader strategy to enhance content management and performance while maintaining integrations with EFI’s products.
About EFI
EFI is a global leader in digital imaging, offering award-winning products for industries like signage, packaging, textiles, and more. They provide cutting-edge technologies and support to help print producers transition smoothly to digital printing, boosting profitability and efficiency.
Operating on a global scale, EFI has a significant presence in multiple countries. With an estimated revenue of over $1B and a team of around 4,000 employees globally, EFI continues to drive advancements in digital imaging and printing.
Goal
- Enhance the administrative interface to improve navigation and usability by integrating a WYSIWYG editor for more intuitive content management.
- Implement a WYSIWYG editor to enable content creators to format and preview content accurately, reducing formatting difficulties.
- Simplify the representation of products and categories to improve content organization and navigation, addressing confusion and management challenges.
- Achieve rapid delivery within a tight timeline by optimizing development and migration processes to meet project deadlines efficiently.
Solution
- Implemented a multisite structure with multilingual support using WPML and XTM Connect, facilitating global content management. Currently available in two languages, with plans for future expansions.
- Integrated Marketo forms for streamlined lead capture and enhanced marketing efforts.
- Developed Gutenberg blocks compatible with XTM Connect for seamless translation and localization of content.
- Created and implemented a contemporary user interface to boost user engagement and experience.
- Designed custom Gutenberg blocks for dynamic, visually appealing content creation, enhancing flexibility and creativity.
- Simplified content updates and organization with an intuitive product management interface using Gutenberg blocks.
- Streamlined document updates in various languages and improved tagging of products.
- Implemented a resource module for hierarchical linking of products and categories, aiding users in finding relevant information. Resources include videos, brochures, case studies, and more in multiple languages.
- Enhanced editorial workflow with reusable widgets, streamlined content creation, and a review process for content updates. System includes email notifications for live updates.
- Implemented a redirect API to manage URL changes smoothly and support shortened URLs.
Results
- Completed the Sitecore to WordPress migration within a tight 10-week deadline, delivering the website on schedule.
- Desktop performance improved by 50%.
- Mobile performance was enhanced by 62.5%.
- Home page load time was reduced from 2.7 seconds to 1.4 seconds.
- Implemented a contemporary design, significantly boosting the website’s visual appeal and user engagement.
- Separated the website into EFI and Fiery domains, streamlining content management for editorial and marketing teams.
- Developed a custom search feature for the resource module, allowing users to efficiently search large datasets and locate relevant information.
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