Seamless Sitecore to WordPress Migration Boosts Site Performance by 62.5% for Global Digital Imaging Leader

About EFI

EFI is a global leader in digital imaging, offering award-winning products for industries like signage, packaging, textiles, and more. They provide cutting-edge technologies and support to help print producers transition smoothly to digital printing, boosting profitability and efficiency.

Operating on a global scale, EFI has a significant presence in multiple countries. With an estimated revenue of over $1B and a team of around 4,000 employees globally, EFI continues to drive advancements in digital imaging and printing.

Goal

• Enhance the administrative interface to improve navigation and usability by integrating a WYSIWYG editor for more intuitive content management.
• Implement a WYSIWYG editor to enable content creators to format and preview content accurately, reducing formatting difficulties.
• Simplify the representation of products and categories to improve content organization and navigation, addressing confusion and management challenges.
• Achieve rapid delivery within a tight timeline by optimizing development and migration processes to meet project deadlines efficiently.

Solution

• Implemented a multisite structure with multilingual support using WPML and XTM Connect, facilitating global content management. Currently available in two languages, with plans for future expansions.
• Integrated Marketo forms for streamlined lead capture and enhanced marketing efforts. 
• Developed Gutenberg blocks compatible with XTM Connect for seamless translation and localization of content.
• Created and implemented a contemporary user interface to boost user engagement and experience.
• Designed custom Gutenberg blocks for dynamic, visually appealing content creation, enhancing flexibility and creativity.
• Simplified content updates and organization with an intuitive product management interface using Gutenberg blocks. 
• Streamlined document updates in various languages and improved tagging of products.
• Implemented a resource module for hierarchical linking of products and categories, aiding users in finding relevant information. Resources include videos, brochures, case studies, and more in multiple languages.
• Enhanced editorial workflow with reusable widgets, streamlined content creation, and a review process for content updates. System includes email notifications for live updates.
• Implemented a redirect API to manage URL changes smoothly and support shortened URLs.

Results

• Completed the Sitecore to WordPress migration within a tight 10-week deadline, delivering the website on schedule.
• Desktop performance improved by 50%. 
• Mobile performance was enhanced by 62.5%. 
• Home page load time was reduced from 2.7 seconds to 1.4 seconds.
• Implemented a contemporary design, significantly boosting the website’s visual appeal and user engagement.
• Separated the website into EFI and Fiery domains, streamlining content management for editorial and marketing teams.
• Developed a custom search feature for the resource module, allowing users to efficiently search large datasets and locate relevant information.