Sitecore to WordPress Migration for a Multi-Billion Dollar Enterprise

About Fiery

Fiery is a leading provider of digital front ends (DFEs) and workflow solutions for the industrial and graphic arts print industries. Boasting a customer base with over 2 million DFEs sold globally, Fiery delivers innovative software and cloud-based technologies that ensure fast performance, stunning color, and exceptional print quality across a wide range of toner and inkjet production printing devices.

With over 30 years of industry leadership, Fiery is renowned for its expertise in color management and print image quality, enabling customers to achieve optimal results consistently. The company has an estimated revenue exceeding $1B and a team of around 1,000 employees globally.

Goal

• Enhance the admin UI for a more intuitive and efficient experience, empowering content managers to manage content effectively.
• Implement a WYSIWYG editor to simplify content formatting and previewing, streamlining the content creation process.
• Simplify product and category organization by redesigning the complex tree view for improved content navigation and management.
• Complete the project within a strict 10-week timeline, ensuring smooth development and migration efforts under tight deadlines.
• Accurately migrate extensive and inconsistent product data across nine languages, maintaining data accuracy and consistency.
• Carefully plan and execute the migration of marketing content in over 16 languages, ensuring content integrity and high-quality localization throughout the process.

Solution

• Transitioned the website from Sitecore to WordPress to leverage its flexible, user-friendly CMS. Migrated a total of 1,650 pages, including 700 marketing pages, 790 product pages, and 170 how-to guides, along with approximately 11,000 documents.
• Implemented a multisite structure with multilingual capabilities using WPML and XTM Connect. The website now supports 9 to 17 languages with streamlined content management for expanding language needs. 
• Integrated Marketo forms to enhance lead capture and marketing efforts.
• Developed dynamic Gutenberg blocks compatible with XTM Connect for seamless content translation and localization. Created a contemporary user interface and intuitive management interfaces to enhance user experience and streamline content updates.
• Developed a custom Editorial Workflow plugin to allow for draft reviews and streamlined content approval processes. Clients can enable or disable this workflow as needed.
• Added a fast, effective search facility for large datasets, improving user access to relevant information. 
• Implemented a Download Center module to organize and facilitate access to downloadable resources.
• Integrated a Redirect API to manage URL changes and support short URLs, ensuring seamless user navigation.

Result

• Achieved a contemporary design overhaul, markedly elevating the website’s visual appeal and user engagement.
• Boosted website performance with an average page load speed reduction from 3 seconds to 2 seconds, enhancing user experience and efficiency.
• Segregated the website into two distinct platforms, EFI and Fiery, streamlining content management for editorial and marketing teams.